onocoffee wrote:i recently had the opportunity to eat at both Charlie Trotter's and Alinea in Chicago. For those of you who may not be familiar, these are two of America's top restaurants in terms of food, passion, presentation and hospitality. They were equally amazing and challenging experiences of which I am still sorting out my experiences. At both restaurants, I chose the option of the kitchen "cooking for me." And at both restaurants I was asked whether I have any food restrictions or limitations so that the kitchen could custom-tailor my experience for me.
Sandy wrote:At $250 a plate, I can understand why.
onocoffee wrote: I see this from time to time with the customer who is looking for that 7-11 experience with it's requisite 24z and $1 coffee. They come to our shop and we're a completely different animal, then end up disappointed despite our best efforts.
On a hospitality level, there's little difference between Richards' "three creams and two sugars" in a cup of CoE and adding salt to a baked potato. If it enhances the customers' enjoyment of the experience, how can that be a bad thing? Why provide it if you'll only gnash your teeth over its' usage?
It's time we put ourselves in the places of our customers. It's time to face the fact that its' ludicrous and preposterous to the customer that we're touting some "grand experience" in coffee and offering five dollar cups of joe on top of remnant furniture, decrepit walls and "professional baristas" who look as though they barely rolled out of bed - much less taken a shower this morning.
The Third Wave gives a lot of lip service to "coffee" and "sustainability" and "relationship" but fails miserably in communicating that we're something different and something for the consuming public to be excited about.
PaniniGuy wrote: I'm knowledgeable and enthuastic about everything that went into that cup and the customer just dissed my efforts as well as everyone else's in the value chain.
PaniniGuy wrote:But when it comes to food, you bet I'm aware of the value chain for most of what goes in me these days. And I think a growing number of 20-somethings are extremely aware. I see it every day.
barrett wrote:Perhaps this is the reason people drive across the city to Elysian.
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