Webinar on Ethiopia

the specialty coffee association of america

Webinar on Ethiopia

Postby Ric Rhinehart on Wed Jan 20, 2010 10:28 am

The team at the ECX is moving quickly to develop a solution for bringing specialty Ethiopian coffee to market that is a direct response to the issues raised by the specialty coffee community over the last twelve months. In an effort to reach the broadest possible audience and explore the latest developments from Ethiopia, the SCAA will host a Webinar on January 26, 2010 at 10:00 am Pacific. For more details, see here:


See you all there.

Ric Rhinehart
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Re: Webinar on Ethiopia

Postby Peter G on Thu Jan 21, 2010 5:27 am

Hey everyone-

I have been asked dozens of times by lots of people "What's going on in Ethiopia this year?" This webinar is designed to answer that question. I will just mention that there are a lot of rumors and myths going around about the state of the Ethiopian coffee system and what coffees will be available this year. The straight dope is available here.

This is a new thing for the SCAA- to get directly involved in advocacy for our members and informing our members directly about the state of things in coffee markets around the world.

I've spent the last year immersed in the development of the Ethiopian coffee market. Ric has too. A number of volunteers and staff from CQI have been working hard to incorporate international standards into the Ethiopian coffee grading system. K.C. O'Keefe, author of the Transparency Contract, is now working for ECX helping put the final bits together.

This could be a watershed moment for Direct Purchasing in Ethiopia. This webinar is our attempt to inform the coffee community, so each one of us can really understand what is happening, and either support or avoid it on based on real understanding and information.

Meanwhile, I remain available to anyone who seeks more information on this subject.


Peter Giuliano
Specialty Coffee Association of America
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Re: Webinar on Ethiopia

Postby Marty G Curtis on Tue Jan 26, 2010 4:20 pm

This was a great step in the right direction, well done.
Thanks SCAA staff and all the people to put this on. Lets this be the first of many
Marty G. Curtis
Artisan Coffee Group LTD
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Re: Webinar on Ethiopia

Postby K.C. O'Keefe on Thu Jan 28, 2010 7:38 am

A public thanks to Ric, Peter & team from the ECX staff here in Ethiopia.

For further developments on the ECX Direct Specialty Trade please follow: http://www.ecx.com.et/DSTIntroduction.aspx

We have some nice coffees coming in. Look forward to a catalog next week.
K.C. O'Keefe
Cafe Verde
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